Showing posts with label content. Show all posts
Showing posts with label content. Show all posts

Monday, 2 December 2013

Why I hate the internet

It may sound like an odd thing to say for an individual who lives and breathes the Internet in both his personal and professional life, but it's true - I am not a fan of the Internet.

Sure I see the benefits. I use it every day. It's a networking tool. A general knowledge hub. A sales tool. An awareness engine. The list goes on. But I'm still angry at the damned thing. Here's why...

Saturday, 30 November 2013

Do you 'LIKE' your job applicants?

Recruitment is always a tricky business. Inviting someone you've only met a few times to the inner sanctum of your business. Trusting them to deliver for your customers, no matter how thorough your recruitment process, can still be a leap of faith.

Saturday, 2 November 2013

How to use social to promote your business… and still have time left to run it.

A few years ago it was scary and new, but nowadays social media is very much part of the furniture. All sorts of businesses are using social media to promote their business. Done successfully you can end up with a hugely interactive audience all baying for your attention. But growing your social audience and managing all interactions with them can end up becoming a full time job. So how can you manage your social channels, stay sane AND still have time left over to run your business?

Thursday, 26 September 2013

Help from Google for SEOs (not provided)

Any Content Marketer or SEO worth their salt when it comes to analysis will be more than familiar with the increasing presence of the (not provided) keyword result.

Up to now keyword data, despite the (not provided) blemish, has still proved useful in giving marketing professionals insights into why site visitors are visiting. This has enabled greater site content, better blogging, improved web copy and more effective SEO.

Unfortunately, Google has now confirmed that they are going to work to encrypt all keyword data, taking the (not provided) result to 100%. Certain sources state that keyword data will still be accessible through Web Master Tools, but it'll be nowhere near as helpful as it is in GA, and who's to say how long this will still be up for grabs.