Your start-up… on a shoe string

Starting your own business doesn't have to be an expensive experience. Given a little up front planning and online research, and outside of the legal requirements, you'll find that you can get the bare essentials in place without it costing you the earth.

Obviously every business is different. You may need office space, a shop front, marketing tools or storage space. You may not. But here are a few ideas on how you can get vital resources in place for no more than the change in your pocket.

Get it right. Principle 2: Data

Welcome to Part 2 of my "Get it Right" mini-series detailing the principles I try to live by when running a web project. These principles are designed to help me save time, improve efficiencies and above all, protect investment.

My first instalment in this series looked at the method I use to secure and apportion investment.

This time I want to talk to you about data. More specifically, the types of data you can gather to aid you in your decision making. Don't switch of just yet. I promise I'll try and keep it light.

As ever, this is only one man's opinion. I'm open to feedback and will do my best to come back on any comments made.

So without further ado... Principle 2...