Get it right. Principle 2: Data

Welcome to Part 2 of my "Get it Right" mini-series detailing the principles I try to live by when running a web project. These principles are designed to help me save time, improve efficiencies and above all, protect investment.

My first instalment in this series looked at the method I use to secure and apportion investment.

This time I want to talk to you about data. More specifically, the types of data you can gather to aid you in your decision making. Don't switch of just yet. I promise I'll try and keep it light.

As ever, this is only one man's opinion. I'm open to feedback and will do my best to come back on any comments made.

So without further ado... Principle 2...

Get it right. Principle 1: Invest

If you're working on a website - either improving what you already have or building one from scratch - you'll know that it can be an expensive project. It's one that often requires a significant investment of time and money. Spend more money and you'll save yourself some time. Devote more of your time on things and you'll save some money. But if you're going to do a web project properly you're going to have to invest one or the other.

With that in mind, you're going to want to get it right. The last thing you need at go live is a product that doesn't work. An eCommerce site that doesn't convert. A blog or research site with zero engagement.

So what can be done to protect your investment? The following mini-series will take you through the principles I try and live by. I hope they prove as useful to you as I have found them and I welcome any feedback you have on my own personal approach.

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