Saturday, 30 November 2013

Do you 'LIKE' your job applicants?

Recruitment is always a tricky business. Inviting someone you've only met a few times to the inner sanctum of your business. Trusting them to deliver for your customers, no matter how thorough your recruitment process, can still be a leap of faith.

Thursday, 28 November 2013

Do you support a charity... or a brand?

Giving is good – regardless of what you're donating. Hard earned cash or time out of your day, if you're able, giving to help those less fortunate than you is an important thing to do. But here's the clincher: the things you are giving have value. So how do you know that you're spending wisely

Think of it in terms of investment. If you're taking time to invest your resources in a cause, improving the wellbeing of someone or something else, you're going to want a return. You're going to want to know that an impact is felt. Brand, as with most things, has a huge part to play in helping you form a decision on the charity you're going to support. But it's important not to let marketing hype cloud your vision.

Saturday, 16 November 2013

Your start-up… on a shoe string

Starting your own business doesn't have to be an expensive experience. Given a little up front planning and online research, and outside of the legal requirements, you'll find that you can get the bare essentials in place without it costing you the earth.

Obviously every business is different. You may need office space, a shop front, marketing tools or storage space. You may not. But here are a few ideas on how you can get vital resources in place for no more than the change in your pocket.

Saturday, 2 November 2013

How to use social to promote your business… and still have time left to run it.

A few years ago it was scary and new, but nowadays social media is very much part of the furniture. All sorts of businesses are using social media to promote their business. Done successfully you can end up with a hugely interactive audience all baying for your attention. But growing your social audience and managing all interactions with them can end up becoming a full time job. So how can you manage your social channels, stay sane AND still have time left over to run your business?