#GivingTuesday and the #Unselfie

Find out more at http://www.concern-universal.org/home

Do you support a charity... or a brand?

Giving is good – regardless of what you're donating. Hard earned cash or time out of your day, if you're able, giving to help those less fortunate than you is an important thing to do. But here's the clincher: the things you are giving have value. So how do you know that you're spending wisely

Think of it in terms of investment. If you're taking time to invest your resources in a cause, improving the wellbeing of someone or something else, you're going to want a return. You're going to want to know that an impact is felt. Brand, as with most things, has a huge part to play in helping you form a decision on the charity you're going to support. But it's important not to let marketing hype cloud your vision.