Monday, 16 June 2014

So long. Farewell. The German one. Goodbye.

Hello and goodbye.

Since LinkedIn have opened their publishing platform to me (and about a million others!!), I have decided to move my marketing musings over in order associate that content with my professional profile.

To keep the blogger juices flowing over in this neck of the wood, I've started a new daily (lol) journal of sorts. If you'd like to take a look its here -

Of course, as fickle as the world is, there is nothing to stop LinkedIn closing this feature (or start charging for it) so I may be back.

Thanks for reading. Might see you later ;)

Get it right. Principle 3: Plan

After a much longer than expected break from this run (sorry 'bout that), welcome to Part 3 of my "Get it Right" mini-series. These principles designed to help me save time, improve efficiencies and above all, protect investment when running a web project

The second instalment in this series looked at using data to inform you decision making.

Friday, 13 June 2014

5 Ways to Avoid Anti-Social Networking and Become a Better Person

I have a theory.

The brightest minds of Generation Y were also those that suffered a certain social awkwardness (of which I myself suffer at times). Preyed on by Alpha groups, they were bullied, taunted and excluded from social events - parties, movies, dates. As a result of this exclusion they retreated into their own private worlds. Worlds of gaming and numbers and comics and coding and hacking. The time dedicated to these pastimes, and the skills developed, led to the development of technology that makes it easier for the socially awkward to socialise. And BOOM! you have the birth of social networks.

Tuesday, 29 April 2014

Marketing - The Joined Up Approach

Having a joined up approach for your marketing efforts has never been so important. Lines between the offline and online worlds are becoming progressively blurry. The overlap between paid, earned and owned media is increasing to the point of total union.

If your efforts aren't already aligned, cracks in your approach are going to become more and more apparent. You'll also be missing out on the massive opportunity presented to catapult you campaigns to new audiences - gaining reach simply by presenting your offering in an omnipresent manner.

Saturday, 25 January 2014

Class is in session: Learning to code

Originally written for Ingenious Britain...

Designing a website from scratch – learning how to code and how to get your site to work correctly – can seem like a daunting task. But if you're a small business with even smaller budgets, the luxury of paying a developer to get you online might be just out of reach. The good news is that there are a great number of ways you can learn the basics and create a web presence you can be proud of.

Tuesday, 10 December 2013

Are you kissing ass or kicking it?

Do you walk into work every day with a mind-set of abject servitude; or do you walk in with your head held high, ready to take on the day and make things better?

Do you have an opinion, stance or way of working that you honour; or do you play the "Yes Man" game? Do you work for a company; or do you work with them? Do you kick ass... or kiss it?

These are important questions to ask. If you find yourself regularly coasting on instruction, playing it safe and bowing down to authority you could be missing a trick.